Designers » carl liu
The Man with Two Lives
Carl Liu leads two lives. His day life is as Creative Director of Idea Dao. Idea Dao has won several Red-Dot awards and works with high-profile clientele, such as Microsoft, Intel, and Samsung. Carl's day job lasts from 930am to 7pm, after which he returns home to spend time with his family and children. After his children are put to bed around 10pm, his second life begins. "I work on my own designs from 10pm until 3am. The house is completely quiet, and I have total focus on my work."
It is during this five-hour late-night period that Carl has produced works such as his coat rack, taiji chopsticks, and Shanghai breeze fan. In 2008, Carl launched his products under his own brand, Newtive Creations. In his blog, on November 22, 2008, he introduces Newtive: "It has been a long journey since I naively dreamed about having my own brand and production products. I often work till dawn pursuing my little ego after my regular day job. In recent years, I have managed to come out with quite a few production-ready products. Aside from my strong passion in design, all the support and guidance from you are the most important forces to push me go further and beyond."
"Some designer aim to have the biggest brands in the world. I just want to create truly timeless, quality products," says Carl, "It's a never-ending learning process. If you asked me now what I've made that I can call truly timeless, I would have no answer for you. Because if I did, that would mean I've stopped learning. Design takes time. Everyone today is in a rush. But good design cannot be rushed. It takes patience, learning." Carl has been designing products for more than seventeen years, and to him, the journey is just beginning.